NFT Lab Report: From Poop to Gold: The I'll Poop It NFT Story Explained

If you've checked out the top collections in Opensea recently, you would have noticed some poop-related NFT collections.

At first glance, it would be easy to dismiss them as another hype degen mint that will fail in no time.

But a deeper look would reveal that they have quietly executed in ways that are no less than many of the top NFT collections. 

The execution might not have been the most refined so far, but it has been effective.

Let me share a quick walk through of what i’ll poop it NFT collection have achieved till date, and my thoughts on their recent successes.

How The Poop Began

It all started with a 10k PFP (Profile Picture) collection - featuring poops of different kinds and all kinds of failed projects.

While the artwork had similarities to goblintown, it had an intriguing narrative as it featured notorious nft projects in its poop art.

At that point, there weren't any announcements of a future roadmap. 

They did have a strong narrative: “Your NFT is just a piece of shit. Shit on your 'bluechip' nft or whatever jpg you are holding.”

This was definitely attention-grabbing: It is something that many NFT holders might fear and even relate to, but don’t express outwardly.

However, its prices started to drop and it seemed like this was going to be yet another shitty NFT collection meant to go to zero.

Boy was I wrong.

New Poops and Their Success

The team, or Shit God (as he/she is affectionately known) announced a new roadmap:

Burn 2 poops to get a ShitBeast and a lot of $Shit tokens.

This proved to be a silver bullet to the project, increasing the prices of the poops rapidly before the burn roadmap was launched.

Shortly after the burn, Shit God announced a new snapshot and airdrop to remaining holders of the poop: Plungers were airdropped.

Plungers could be used to turn poops into pixel poops. 

Those without plungers could also buy them with $Shit tokens.

They even built a Shit Shop for people to purchase plungers.

And plungers could be then used to smash poops into pixel poops in the Poops Factory.

Mind you, all these developments were complete within a week.

And much more has been hinted to come.

At its peak, here's approximately the value it created for a holder:

• OG Poop: 1.8 ETH

• Genesis Shit Beast: 4 ETH

• $Shit tokens: 5-6 ETH

• Pixel Poop: 0.5 ETH

Monetary value aside, what has been most impressive is its speed of execution, and how well thought out this entire ecosystem is.

I don't know how and where this story ends, but it will definitely be a fun and memorable ride for its participants.

Branding and Community

There are 2 main factors that has led to its current success;

First, the brand has been very loud, relatable and consistent.

These are essentials you want to see in a NFT brand that has a chance to do well in the current meta.

It has to stand out amongst the many other degen derivatives, while being a project that many other users can relate with.

I’ll poop it has managed to successfully do this time and time again.

From the start, expectations were set low as this was often claimed to be just another shitty nft.

Even as the collection became more successful, the team continued its cheeky and irreverent communication style on Twitter.

This was much to the delight of the community, as they also showed their support in terms of Twitter engagement and memes.

This easily brought more hype and community to onlookers who grew curious about this project.

Ecosystem Strategy and Execution

Second, the strategy of the entire poop ecosystem and its execution has been immaculate.

If we take a step back, the team has essentially created 4 NFT collections in the past week or so, with 2 collections in the top 10 of volume at their peaks.

They weaved the utilities of the different collections together nicely, and kept the surprises coming one after another.

This kept the story exciting and the community on the edge of their seats, wanting for more.

If not for the burning mechanism of the original poops, the collection might well have become irrelevant.

Moreover, the speed of execution was beyond impressive.

They managed to launch all of these new collections, with detailed artworks within a week.

They promised timelines to the community, and delivered exactly as promised.

What’s to come?

The Shit God and team are not resting on their laurels.

They seem to be hinting at much more to come. 

Whether this is a well crafted ecosystem that can be sustained long term, or a flash in the pan, it has been a lot of fun for all the community members involved.

It has also proven how a well thought out ecosystem, with a well planned go to market strategy + strong branding and community can lead to a hugely successful NFT collection.

This might not be what we have conventionally deemed as a "blue chip" project.

But the market is the final judge. The market decides what is, and what isn't.

Perhaps this will turn out to be a "blue shit" project instead?